Media Training - A guide to make your message tomorrow’s headline

Written by Lies Martens, a seasoned journalist and crisis communications professional, this ebook is your essential guide to handling the news media.

You will learn how to communicate effectively with the media and how to control the way your company is portrayed in the media. Each chapter includes techniques, anecdotes, and real-life case studies that help you know what to expect.

Delivering an effective media interview is more challenging than ever before.

• You will learn how to:
  
• Master the ground rules for working with reporters
  
• Create memorable media messages
  
• Support your message with media-friendly stories, statistics, and sound bites
  
• Deliver a winning interview
  
• Answer tough questions
  
• Adjust your approach for print, radio, television, and social media
  
• Use positive body language that reinforces your message
  
• Prepare for and manage a media crisis

A practical guide to preparing for, conducting, and evaluating the success of media interviews